Analytrix is changing the way Citrix Systems is examining their data stream by focusing on advanced application and sophisticated analytics capabilities across their ecosystem of properties, anticipating the tomorrow rather than explaining the yesterday. Capitalizing in innovation and driving new business through a seamless network of touchpoint, completed with a diagnostic and a real-time statistics to better serve potential customers and the agility to create new opportunities with the most efficiency.
The goal was to bridge the gap between the company’ sales force and any potential customers, creating a smarter conversation during the sales cycle, providing a 360º picture of all visitor’s journey, and also delivering a personalize experience to any user navigating and engaging with the company content.
Based on a user’s past behavior and other similar users, we can empower apps to deliver targeted personalized content that is tailored to this user as he navigates through the Citrix ecosystem
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