What began as a novel idea, Pride RX has grown into a patchwork of social connectivity with CrossFit at its root. Pride RX strives to unite the LGBT CrossFit community through outreach and awareness. Beginning with audience research and usability testing, Pride Rx was able to devise and implement a strategy that has given them an unshakable foothold in the LGBT community. Today, thanks in large part to this digital transformation, Pride Rx is an underdog no more.
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