Office Depot, Inc. is a resource and a catalyst to help customers work better, a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.
The company has annual sales of approximately $16 billion, employs approximately 56,000 associates, and serves consumers and businesses in 56 countries with approximately 1,800 retail stores,
award-winning e-commerce sites and a dedicated business-to-business sales organization.
Audience:
Small & Medium Business
Challenge:
Communicating the new Office Depot Professional program to this growing market through Omni-channels.
Pain point:
The customers experience of Office Depot and OfficeMax store was completely fragmented from what they were offering online – we redesigned the experience for user to start their shoppings online and be able to have their purchase shipped for free of available for pick-up in minutes.
At Office Depot, Inc. I built and led the multi-disciplinary team that designed the end-to-end customer experience, across brand, marketing creative, digital product and package labels for the online properties and onsite locations.
I hired our first UX Researcher and created an Insights function on my team, which led the research initiatives for Office Depot and OfficeMax, used customer insights to inform product strategy and to inspire design execution to develop the Professional Program.
Providing product vision and direction, I managed a craftsmanship process with 100+ participants to ensure product quality.
I ran cross-functional workshops to set the tone for the company product design strategy.
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