Throughout the planning phase of this new and fresh clothing label we had one very clear goal: concentrate on functionality to ensure the proper display of every collection that is to be created in the future. All of the lookbooks released so far had been different visually using various types of fonts and experimenting with processes in graphic design and photography as well.

Therefore we needed a website that is simple, straightforward and crystal clear.

Sebastien wanted to showcase a lot of photography and the wireframe mockups, and interactive prototyping helped demonstrate the behavior, location size of these photos and various other graphics so the client could better visualize the finished website—before starting the design phase.

Working closely with Sebastien and showing him visually how the site would function, behave and be organized was extremely important to provide the foundation of the project, iterating the wireframes through his feedback turned into a very solid process and that into a clear and straight-forward yet visually exciting experience.

Still want to see more of my work, you can check out the shots below

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